Whitepaper: Marketing Home Zone 2.0 Services

Kineto Wireless just released a whitepaper about positioning and marketing mobile ‘home zone’ services.

Operators, such as T-Mobile USA and Orange/France Telecom, are rolling out Home Zone 2.0 service offers for clear strategic and tactical reasons -- to increase loyalty, subscriber ARPU, mobile usage.

Yet crafting the HZ2.0 offer is critically important, and this whitepaper evaluates best practices for both dual-mode Wi-Fi handset and femtocell-based services.

According to the whitepaper, an operator can take advantage of the multitude of opportunities to expand service in order to measurably increase subscriber minutes and capture new revenues. In today’s increasingly competitive environment, a strong HZ2.0 service offer is necessary to meet an operator’s long-term goals.

Download the full whitepaper from the UMAToday.com library. Visit umatoday.com for more information about UMA and the products and services propelling the market forward.